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KMID : 0896220080280010278
Journal of Daegu Health College
2008 Volume.28 No. 1 p.278 ~ p.294
The Rescission of the Fourth Phase of the Bancassurance Scheme and Insurance Companies
Lee Sang-Ho

Abstract
The implementation of the fourth phase of the bancassurance scheme was broken in last 2008 February 19. The bancassurance scheme was first introduced in 2003, in order to spur synergistic effects between banks and insurance companies, and to give consumers easier access to insurance policies at lower prices. Scheduled to begin in April 2008, the fourth phase of bancassurance was becoming Korean banks to sell automobile and whole life insurance. This was big argumentative distance in between the insurance companies and the banks. Some insurers, academics, and politicians asserted postpone or even cancel the plan, while bankers asserted that the plan should be carried out according to schedule. The rescission of the fourth phase of the bancassurance scheme is not fully resolved. So the countermeasure which insurance industry is appropriate is demanded.
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